Promoter Cage Warriors knocks out TV

Cage Warriors launched the careers of mixed martial arts fighters such as Conor McGregorJOHN LOCHER/AP

Cage Warriors launched the careers of mixed martial arts fighters such as Conor McGregorJOHN LOCHER/AP

A mixed martial arts promoter backed by the founder of Ladbible and a co-founder of defunct satellite broadcaster Setanta has turned its back on TV to strike a three-year deal with a streaming service.

Cage Warriors, which has launched the careers of some of the world’s biggest mixed martial arts fighters, including Conor “The Notorious” McGregor, has signed an exclusive contract with UFC Fight Pass, which broadcasts events over the internet. The move reflects the growing power and financial clout of streaming services. A source close to Cage Warriors said Fight Pass had blown other bidders, including BT Sport, “out of the water”.

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